SERVICES
DELIVERABLES
33 Videos, 25 Photos, 3 GIFS
Mahlkönig approached Red Riding Hood Productions to create an integrated marketing campaign for their first at-home product—the X54 Allround Home Grinder. As the global leader in industrial coffee grinders, Mahlkönig needed a high-volume, high-quality campaign to launch this product internationally, with content to be distributed across multiple platforms and countries. They wanted to showcase the X54’s high-end features and appeal to coffee enthusiasts who seek premium quality at home.
Given our expertise in producing story-driven, high-deliverable campaigns, we were the ideal partner to craft a suite of content that could captivate their target audience and highlight the X54’s unique value.
We crafted a narrative-driven integrated marketing campaign called "A Day in the Life of the X54 Allround Home Grinder." This approach allowed us to demonstrate the grinder’s versatility throughout a typical day, while balancing luxury aesthetics with relatable lifestyle moments.
Through our storytelling expertise and authentic directing, we captured genuine, unscripted moments that brought a sense of realness to the campaign, that complemented our thoroughly storyboarded scenes. We followed a key character and their partner using the X54 throughout the day—starting with a morning cappuccino, moving to an afternoon pour-over, and finishing with espresso martinis in the evening. Each scene showcased the grinder’s high-end features and how seamlessly it fits into everyday life.
Our approach ensured that Mahlkönig’s key value propositions were effectively communicated through a visually striking, lifestyle-driven ad that appealed to their luxury-aspiring, quality-focused audience. We struck the perfect balance between showcasing the grinder’s premium functionality and positioning it as a must-have for discerning home baristas.
The integrated campaign delivered a suite of 33 videos, 25 photos, and 3 GIFs, tailored for a variety of platforms including OTT, social media feeds, and vertical formats. This allowed Mahlkönig to present their new product to a global audience with a range of highly targeted assets that supported their launch strategy across different markets, ensuring maximum impact and adaptability long after the campaign’s initial rollout.
